Your toolkit

Meet Buzz — the platform mascot

Buzz is StreetBuzzZ's animated host — the friendly face that greets you in the cabinet and shows up across the platform. Here's who Buzz is and what's planned.

Who Buzz is

Buzz is the platform's brand character — hip-hop × KPOP energy, designed to feel like a hype friend rather than a corporate mascot. You'll see Buzz greeting you on your Overview and across the marketing site.

  • Voice pillars — 'Hype, never corny', 'Culture-forward', 'Artist-first', 'Inclusive hype'
  • Brand palette — the colors Buzz shows up in across the platform
  • Where Buzz appears today — your cabinet Overview greeting and the public site

Buzz studio & merch (planned)

The bigger vision for Buzz is an artist-facing studio — order a custom Buzz intro or dance clip for a release — plus a merch store (emoji packs, stickers, NFT drops).

Not available yet. The Buzz content generator and merch store aren't built — there's no artist-facing Buzz page in the cabinet today. Buzz currently appears only as the platform's brand mascot. (Admins can view the brand reference under Admin → Buzz brand reference.)

Next up

Promotion

Campaigns, scheduler, launch kits, spotlight slots.